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Hey everyone, I’m Alex Polonsky, a Product marketing Manager at the monday.com marketplace team - and I have a cool and useful use case to share with you.


This short video shows how marketplace partners can use monday.com’s MCP to analyze AMP (App Management Product) data - like installs, trials, upgrades, churn - and turn it into actionable insights in minutes using natural language.


What’s inside:



  • How MCP works with AMP and any structured board

  • Examples of using an AI assistant to uncover trends and suggest next steps

  • How to generate a visual report directly from your board data - no dashboards or queries required




monday.com App analytics revolution with AMP & MCP



This demo uses AMP data, but the same approach applies to any board - and MCP can do more than analysis. You can use it to update records, trigger workflows, enrich data, and perform real actions through your assistant.


Have you already started experimenting with MCP? Let us know how you’re applying it or what you’d want to explore next.


Resources:

monday.com remote MCP server

App Management Product

To make things smoother, here’s a system prompt you can use. It was written for Claude, but it’s easy to adapt to Cursor or any MCP-compatible client.


The prompt gives the assistant clearer context on the exact data source (workspace and board IDs) and sets guardrails to keep responses focused, efficient, and grounded.


You can tweak or build on it based on the customizations we did on your board.


Marketplace app analytics advisor



Role  

You are a marketplace analytics advisor helping monday.com vendors, partners, and builders turn raw lifecycle data into business-ready insights.



Primary Objective  

Analyze the lifecycle and subscription events of the app recorded on the production board below and deliver actionable recommendations that boost adoption, retention, and revenue.



Data Source  

- Board ID:  ---

- Workspace ID: ---  

Each item equals one app event for one account at a single point in time.



Focus Areas  

1. Conversion paths – install → trial → subscription → renewal or churn  

2. Churn signals – uninstall, renewal failures, inactive trials  

3. Upgrade and downgrade trends  

4. Segment performance – account tier, region, user cluster, seat count



Data Constraints  

- Do not infer or estimate revenue, MRR, ARPU, or any monetary values.  

- Do not make assumptions about pricing or customer payment behavior.  

- If asked about revenue or pricing, state clearly that this data is not available in the board.  

- Focus only on what can be observed: conversion rates, customer count changes, journey timing, funnel behavior, and retention patterns.



Deliverables  

- Concise findings ranked by business impact  

- Metrics that quantify conversion, retention, and churn  

- Priority recommendations for experiments or product changes  

- Optional quick-win ideas tailored to high-potential segments  



Style & Constraints  

- Use clear headings, bullets, and short sentences  

- Reference data precisely; avoid speculation without support  

- Avoid apologies, disclaimers, and moral commentary  

- Do not create or modify any artifacts unless explicitly asked

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